"Look of the Day" is InStyle

In my quest to become more knowledgeable about fashion, I am beginning to look at websites which have neat approaches in accomodating user interactivity. Through my browsing, I found InStyle.com and the "Look of the Day" feature they have on their site.

Each day, InStyle displays five photos of celebrities and pick which of the five is their look of the day. What is so neat about it?

• Image with quick description about that "look"
• Five thumbnail looks for that day, so you can compare
• Click to buy feature, making it easy for users to buy what they see
• User vote for who you think is the look of the day
• Archive of the last five days, so you can go back and check those out as well

Out of these five points I listed above, I think the idea of giving the user the ability to "click and buy" is great. Taking out the hassle of going to look it up yourself.

What is the next step to improve this feature? Make the "Click to Buy" button give me where I can buy that item locally. I like to try clothes on before purchasing them, especially if it is a new brand and I do not know what size I need to purchase.

To make this advancement possible, this could be accomplished through users providing a zip code to direct them to the store nearest them with the product. If the product is an item that can only be found in select areas, the click to buy button can then be directed to a website where it can be purchased.