Breakthrough Backless Bra

When a woman wakes up each morning, she is faced with a very difficult decision that no man shall ever have to face: what bra to wear today. As women, we are extremely lucky to have the endless options of clothing available to us that we do today. From tube tops to halters to one-shouldered frocks to cut-out dresses, there are a million options to choose from. However, choosing the bra to wear underneath those spunky cuts is not so easy. 

Underwear developments in the last few years such as Victoria's Secret's 100-way strapless convertible bra have made it easier to have support without showing straps, but there is still one style that no one can seem to get right-until now. Behold Maidenform's breakthrough backless underwire bra. 

This revolutionary new style was designed by Elaine Cato, one of the runner ups on the ABC reality show "American Inventor". Maidenform asked Cato to develop the design for the new style, and now busty women around the world can finally wear that backless dress they've been dreaming about. While previous designs have attempted to cater to the backless style, Maidenform's new bra is the first to literally have no back straps at all. The bra comes in sizes from 34B to 38DD so a wide range of bust sizes are able to take advantage of this sexy style.