Model and Baby Phat CEO Kimora Lee Simmons is launching a new line of clothing in JCPenny stores called Fabulosity in time for the back to school shopping trips. According to WWD, the line will target teen girls and will include casual wear such as t-shirts, jeans, hoodies, dresses and skirts. I've been pretty disappointed in Simmons more expensive Baby Phat line recently because the items look pretty cheap and gaudy, except for maybe her jeans and a few shirts. Simmons higher tier line, KLS, of course has pieces that look like they are better quality, but you can pay as much as $400 for a top. I don't understand why Simmons can't seem to reflect the same type of quality that I see in her runway versions of Baby Phat and KLS in her mass market line. I hope that this line that she's doing for teens looks like stuff that teen girls should wear. The price range is $29 to $108, which seems pretty reasonable since these girl's parents most likely will be paying for these pieces. 
Along with the new line, Simmons is releasing a new fragrance called Fabulosity, which doesn't appear to be marketed to teen girls as well. It's described as being a "fruity floral" scent and has notes of plum, orange blossom, tiger lily, and Tasmanian honey. I'm a perfume junky, so I'm looking forward to the fragrance. The diamond shaped bottle is fitting of Simmons glamourous lifestyle and personality. The scent comes in bath diamonds ( bath fizzes, I guess) and body souffle(body butter).
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