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If you love designer fashion (we sure do) but loathe designer prices, here's a bit of good news: Zac Posen announced Wednesday via WWD that his lower-priced line, Z Spoke, will be launching exclusively at Saks Fifth Avenue in the spring.
A look from Zac Posen's new line, Z Spoke. Photo: WWD
Posen's new venture is set to include a 60-piece collection, with prices starting at $78 for a t-shirt and $675 for a knit dress. That may still seem like an outrageous price for us not-so-fortunate college students, but if you’re familiar with Posen's prices for his signature collection, your mouth should be hitting the floor (they usually range from $900 to $12,000, and nearly $20,000 for custom pieces).
Z Spoke will debut in 17 Saks stores, as well as on saks.com, and have an emphasis on separates, such as knits, blazers and khaki shorts — a far cry from the red-carpet pieces Posen is known for.
"It's not Zac-for-less, it’s not the little sister collection at all," says Posen in WWD. "The dresses — that's something I can do with my eyes closed. This is about a new identity."
Although he has found success among Hollywood stars, Posen says the line isn’t a "celebrity brand." Z Spoke is set to capture the street aesthetic for the urban hipster type of girl, he says.
But don’t expect the line to repeat the same "tough" styles currently in the market.
"I treat a T-shirt as a T-shirt should be treated. With a lot of love."
- by Jasmine Thomas
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