Rag Report: The brighter, the better

Rag Report dives under the covers of fashion publications to rant or rave about all the glossy goodness.

This month's Marie Claire highlights a fashion trend for winter: bright bags.

With colors ranging from bright teal to hot pink, the photography features blindingly bright colors to reverse any sort of seasonal depression you may get from the drab winter scenery.

Marie Claire Nov. 2009

Although the trend is for the coming winter, the pictures are taken in front of blue seas and skies, and the models are wearing dresses, skirts and shorts. We like how the magazine used the contrast to highlight the trend.

We normally expect that winter fashion spreads will feature girls in sweaters, cardigans, jackets and boots, but Marie Claire chose to shoot the opposite.

The photos show the fantasy that the colorful bags are supposed to invoke. Just because there’s snow on the ground doesn’t mean we shouldn’t be able to feel bright and cheery.  Just because it’s dark and dreary doesn’t mean we shouldn’t add our own brightness and sunshine to our outfits.

The season's brightest trend: big, boldly colored bags.  

We love bright colors, all year long, with everything.  It keeps the mood light and happy. The trend of carrying big, bright bags not only has come in time to fight the darkness of winter, but also to lift us up in the not-so-ideal economy.

So, when the only colors around you are white and gray, add a burst of color with a hot magenta bag. We certainly don’t live in the tropics, so we might as well enjoying pretending that we do.

- by Amy Marturana