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H&M ads for the new Sonia Rykiel collection. Photo: H&M.com
If you haven’t gotten enough of affordable designer collections (and who hasn’t?!), you’ll be glad to know retail giant H&M will be launching the second part of its Sonia Rykiel for H&M collaboration this Saturday. Debuting in 200 stores worldwide for women and girls, the collection will consist of vibrant colors, Rykiel staples and classic knitwear, also a signature of the French “Queen of Knits.” This release serves as a follow-up to the successful first part of the collaboration, which hit 1,500 H&M stores this past Christmas season and featured exclusive lingerie and accessories.
The best part about the second release, as though reasonable prices aren’t a good enough incentive, is that it also features a UNICEF bag designed by Rykiel. Part of the proceeds from the bag’s purchases will be donated directly to UNICEF’s “All for Children” project, a five-year program the organization has with H&M, benefiting children in India’s cotton-producing communities.
The Rykiel for H&M collection also features pieces for kids
“We fell in love with this knitwear collection,” said Jörgen Andersson, H&M’s Head of Brand and New Business, in a press release. “…Rykiel’s woman is ageless - she’s portraying a very strong, self-confident woman who can live life as she wants."
- by Jasmine Thomas
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