While Gucci, Prada, and Chanel are well known brands around the country, the average American is unable to afford such luxuries. When brand names such as Abercrombie and Fitch, Hollister Co., and American Eagle Outfitters come into play, most Americans think about high school students spending ridiculous amounts of money on these brands. But, when Gap comes to mind most people think of an American brand that’s well rounded, in which most adults as well as young adults can wear. In Vogue.com’s editorial section, for spring 2011, Gap’s creative director, Patrick Robinson raises the bar once again. In the article, “Gap’s Spring Global Positioning” writer Sarah Mower talks to Mr. Robinson about his creative decisions for the company— high waisted denim pants as well as dyed denim in soft pastels . These ideas are just the beginning of what Robinson envisions for the future.
According to the article pants are making a comeback and representing America. Lately, women are choosing to wear high waisted skirts and dresses over pants whether it be business or casual. But seventies flare and skinny crops are making a comeback and will be appearing in Gap’s new line. Fashion is envisioned as simplistic but joyful—the essence of this line can be found within the Gap photo shoot during the spring 2011 Gap fashion show. The photographer, Robert Fairer really captured the essence of this up and coming line.
The models are sporting Gap’s newest styled pants and shorts. These specific items are lightly colored and paired with darker jackets on top. Underneath their jackets are classic nautical long sleeved tee shirts that add just enough pop to these already bubbly outfits.
Fairer captures this model standing with confidence and poise and she wears a white on white outfit. Her white skinny jeans matched with cream-colored Mary Janes and matching belt adds a classic color to this outfit. The model’s make up is light and she dons a tousled ponytail, adding to the straightforward signature style of Gap.
Fairer also gives the audience another peak at the Gap line, as this photo is a little more colorful and fun. The models all have ponytails and casual make up—a key factor in this photo shoot. Each model has a different colored pair of pants as well as top. The tops are light colored and fit each model well, not too tight but not swallowing them whole.
The final photo has three models looking casual and comfy. While Gap’s main idea is to stick to pants, the model on the right is sporting a white colored dress with grey Mary Jane heels (another comeback according to Gap). The model in the middle is wearing a pair of pants that are a bit out of the ordinary compared to the other pieces, it is much less form fitting and flowly—something not all companies dare to make. The final model, to the left, is wearing an all neutral brown ensemble with a white top underneath and a lighter colored brown belt. Fairer is able to photograph Gap’s all-American image. .
-Stephanie Smith
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