Tuesday, November 16, 2010

Biz Buzz: Emma Watson Makes Magic with Alberta Ferretti

Biz Buzz keeps its fabulously accessorized ear to the ground to provide breaking fashion news coverage.

The Ivy League’s favorite witch, Emma Watson, is unleashing her magic outside of Hogwarts: in the world of fashion design. Watson is teaming up with fashion designer Alberta Ferretti to create a collection.

The collection will be ‘eco-chic’ and organic, a cause that Watson is very passionate about.

“I will put it out there that I will work for anyone for free if they are prepared to make their clothing fair trade organic.” Watson said.


This is not Watson’s first dalliance with the world of fashion. She previously created a clothing line for the fair trade clothing company, People Tree.

After seeing her work with People Tree, Ferretti contacted Watson about creating a similar collection with her.

According to Watson, the collection will be ‘classic’, with a 60s twist, reflecting the tastes and styles of 60s fashion icons, such as actress and singer Jane Birkin.

Many of the other details, such as the collection’s name, are being kept under wraps until it is near release, just after Christmas.

Watson has proven that she is fashion savvy and she has certainly transformed from the awkward child star with bushy hair to a stylish fashion conscious red carpet knockout. With inspiration coming from an unforgettable style icon in Birkin, there is no doubt that Watson’s first high fashion collaboration is sure to please.

-Diana Pearl

No comments: