Remember those days in middle school when the Juicy Couture tracksuit reigned supreme? Every girl had the matching velour tops and bottoms in the winter and the terry cloth version in the summer. But, as we grew out of the drama of the 7th grade, and spending time at the mall while being driven around by our parents, Juicy Couture faded out of our minds as well.
It is because of the lack of interest by our generation as we’ve matured that has lead to a demise of the perception of the brand. No longer do we appreciate the magic of Pamela Skaist-Levy and Gela Nash-Taylor and their fantasy world of fashion.
Skaist-Levy and Nash-Taylor sold the brand in 2008 to Liz Claiborne Inc., and since then the brand, in my opinion, has become stagnate. Juicy Couture seemed to be a part of my fashion past much like the days of Abercrombie and Limited Too, until recently. 
For its Holiday 2010 collection, Claiborne, Inc. brought in designer Erin Fetherston. Fetherston, a CFDA winner, Target collaborator, and guest on the Rachel Zoe Project, has a design aesthetic that is both whimsical and girly. The collection, Juicy Loves Glamour Girls, features luxurious velvet dresses and quirky shapes, perfect for any holiday get-together in the coming months. It includes party ensembles, shoes, party purses, jewelry, and hair accessories; no matter what the party calls for, Juicy’s holiday collection has got it handled.
The dresses effortlessly blend Fetherston’s airy designs with the fun and youthful branding of Juicy. An unlikely duo, but Claiborne, Inc. may be onto something with the pairing. If this collection succeeds like I predict it will, Juicy Couture may have the opportunity to regain a generation of customers, and move forward from the tracksuits and Scotty dogs of the past!
Visit Juicycouture.com for more details about the Erin Fetherston collection
-Elizabeth Lafontaine
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